dpHUE – Your shiniest, healthiest HUE between color applications

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New gloss+ shades

Meet Your New Perfect Gloss

Celebrate National Hair Gloss Day with four new Gloss+ shades. Refresh color, boost shine, and deeply condition—all in one easy step.

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Meet Our New Chief Brand Officer Bethenny Frankel

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\ Developed with salon professionals, this at-home root touch-up kit uses permanent crème hair color to cover up to...](/content/products/root-touch-up-kit?variant=40473685327906/index.html)

Root Touch-Up Kit

Permanently cover grays | 2 applications included

$37.00

Root Touch-Up Kit

Permanently cover grays | 2 applications included

$37.00

4.4

923 Ratings

BlackDark BrownMedium BrownLight BrownDark BlondeMedium Blonde

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\ Perfect for Tired of grays that won’t...](/content/products/root-touch-up-kit-resistant-grays?variant=43582084644898/index.html)

Root Touch-Up Kit for Resistant Grays

Permanent coverage for stubborn grays | 2 applications included

$37.00

Root Touch-Up Kit for Resistant Grays

Permanent coverage for stubborn grays | 2 applications included

$37.00

4.6

187 Ratings

Medium BrownLight BrownDark BrownBlack

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\ Perfect for Keep your scalp balanced and clean with this scrub-free scalp detox. It uses the power of apple cider vinegar,...](/content/products/apple-cider-vinegar-exfoliating-scalp-detox/index.html)

Apple Cider Vinegar Exfoliating Scalp Detox

Detoxifying scalp pre-wash

$35.00

Apple Cider Vinegar Exfoliating Scalp Detox

Detoxifying scalp pre-wash

$35.00

4.5

536 Ratings

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\ Enhance your color, shine, and softness in one easy-to-apply treatment. Available in 18 pigmented shades and one sheer...](/content/products/gloss-plus?variant=40492952682530/index.html)

Gloss+

Color depositing deep conditioner

$39.00

Gloss+

Color depositing deep conditioner

$39.00

4.4

958 Ratings

SheerDusty RoséLight BlondeMedium BlondeGolden BlondeDark BlondeCaramelStrawberryCopperAuburnCherry ColaLight BrownCool Light BrownCool Medium BrownMedium BrownCool Dark BrownDark BrownBlack

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NaN / of-Infinity

\ \ As Seen In Allure\ \ Best Clarifying Shampoo \ \ 11 Best products For Low Porosity hair\ \ Get Yours](/content/products/apple-cider-vinegar-hair-rinse?variant=31441856823330/index.html)

\ \ The HUE Crew Rewards Program \ \ Shop. Earn. Save ✨\ \ Get Started](/content/pages/rewards/index.html)

Hear From Our Community

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Glossy Glaze

Dark Brown

$29.00

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Glossy Glaze

Light to Medium Brown

$29.00

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Apple Cider Vinegar Hair Rinse

8.5oz

$38.00

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Camo+ Tinted Dry Shampoo Powder

Black

$29.00

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Glossy Glaze

Sheer

$29.00

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Camo+ Tinted Dry Shampoo Powder

Light Brown

$29.00

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Gloss+

Dark Brown

$39.00

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Let's Talk Hair Color

Meet dpHUE's new Chief Brand Officer

Welcome to the HUE Crew, Bethenny!

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5 Rules for Color that Actually Lasts

Learn how to maintain healthy hair between salon visits.

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Your Hair Color Journey

Everything you need to know about at-home hair coloring and health.

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Fine Hair Essentials

Looking for volume, strength, or shine? Here are expert tips to help you care for your fine hair

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Free Shipping Over $50

Spend $50 and get free shipping on your order.

30-day Returns

Try dpHUE risk-free with our 30-day return policy.

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